Precision in
every detail.
I'm Tim Graf, a brand and interactive designer with an obsessive eye for craft, consistency and quality. This page was built specifically for IWC Schaffhausen.
See my work ↓Process
Restraint is a skill.
Not an accident.
Every brand has values that need to translate visually. I start by understanding what a design actually needs to say, not what looks impressive.
Adobe Creative Cloud is my daily practice: Photoshop, Illustrator, InDesign, executed to a high standard across print and digital.
From concept to final asset, layouts, campaigns, motion content, delivered with the attention to detail that brand work demands.
Selected Work
A closer look.
Built and maintained a scalable design system across a multi-brand fashion environment, following Atomic Design with tokens and reusable components.
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Full brand and website relaunch for an external client, from concept to visual identity to final delivery, including client onboarding.
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An app concept exploring how personal data can be turned into a coherent, visually considered daily experience.
See more →Craft & Range
Print, motion,
and everything between.
I've always been drawn to work that spans disciplines. Not because I can't focus, but because brand identity only feels whole when it holds together across every touchpoint.
Photoshop, Illustrator and InDesign at a professional level, my daily tools for print and digital brand work.
A personal practice since my teenage years, giving me a practical eye for composition and light beyond software alone.
Figma design systems and interactive prototyping, useful when brand identity needs to hold up on digital touchpoints too.
Let's talk.
Ready to start and looking forward to the conversation.